In 2013 Kreetiv was commissioned to promote the Place In The Sun wine. Being a fare trade initiative. The wine resembled all things 'community'. We subsequently placed the wine at all organic/social markets in Gauteng, Western cape and KZN. In that year, we sold out the entire 2013 vintage.
In 2014 Kreetiv first worked with Incolabs in relaunching the Douwe Egberts brand. After much research into the product category, customer behaviour and campaign imperatives, we placed the products on all 1 time airlines nationwide. The client expected to sample 150 000 cups of coffe. The campaign was so successful that we sampled 250 000 cups of coffee all over the country. The campaign lasted a year and the client saw a 600% increase in sales that year.
In 2015 Halewood international launched its RTD, SHAP SHAP, an alcoholic fruit flavoured cider. This was a none selling product in its portfolio. We aligned the product with the college students of the country. By strategically placing the products in on-consumption and off-consumption outlets around the country, we were able to maximise on our efforts to a specific market segment. In conjunction with placement, we run a national radio ad campaign at university radio stations and drove an instant redemption offer every week. In 1 year, SHAP SHAP became Halewoods second largest selling product in it's portfolio next to red square.